About Us
ThirÜ was founded with one clear purpose: to help businesses unlock transformational growth—without the weight and inefficiencies of traditional consulting.
Our founders saw a persistent gap in the market: where agencies lacked deep business context, and consultants stopped at strategy decks. Execution was fragmented. Impact was inconsistent.
We created ThirÜ to bridge that gap—with a model that’s agile, deeply informed, and fully committed to outcomes.
What sets us apart is not just our approach—it’s who we are.
ThirÜ’s leadership and advisors are seasoned entrepreneurs who have built, scaled, and exited multiple companies across industries such as Technology, Healthcare, Biotech, CPG, and more. Even today, our leadership actively runs companies and advises high-growth startups across the U.S. and Canada.
Through decades of hands-on experience, we've discovered a pattern:
Growth-stage companies often struggle to break through plateaus.
Startups face systemic barriers—gaps in leadership, funding, strategy, and talent—that prevent them from launching or scaling effectively.
That’s what laid the foundation for ThirÜ.
We built a firm that combines strategic horsepower with operator-grade execution.
Our team includes senior executives, motivated analysts, and hands-on operators—supported by a curated network of consultants and specialists with proven success across Brand, Marketing, Product Development, and more.
From market entry to scale, from funding to execution—ThirÜ helps companies build, grow, and thrive.
Our Philosophy Is Simple: Outcomes Over Optics.
Our Philosophy Is Simple:
Outcomes Over Optics.
At ThirÜ, we don’t just advise—we embed ourselves in your business, aligning with your goals and owning the outcomes with you. We believe consulting should be less about reports and more about results. That’s why our approach is rooted in collaboration, speed, and executional rigor.
At ThirÜ, we don’t just advise—we embed ourselves in your business, aligning with your goals and owning the outcomes with you. We believe consulting should be less about reports and more about results. That’s why our approach is rooted in collaboration, speed, and executional rigor.
At ThirÜ, we don’t just advise—we embed ourselves in your business, aligning with your goals and owning the outcomes with you. We believe consulting should be less about reports and more about results. That’s why our approach is rooted in collaboration, speed, and executional rigor.
We Listen First. Then We Lead.
Every engagement begins with deep immersion. We listen, observe, and understand your business, your customers, and your constraints. Whether it’s a fractional C-suite engagement or a go-to-market revamp, we tailor our approach to fit your reality—not the other way around.
We Listen First. Then We Lead.
Every engagement begins with deep immersion. We listen, observe, and understand your business, your customers, and your constraints. Whether it’s a fractional C-suite engagement or a go-to-market revamp, we tailor our approach to fit your reality—not the other way around.
We Listen First. Then We Lead.
Every engagement begins with deep immersion. We listen, observe, and understand your business, your customers, and your constraints. Whether it’s a fractional C-suite engagement or a go-to-market revamp, we tailor our approach to fit your reality—not the other way around.
We Listen First. Then We Lead.
Every engagement begins with deep immersion. We listen, observe, and understand your business, your customers, and your constraints. Whether it’s a fractional C-suite engagement or a go-to-market revamp, we tailor our approach to fit your reality—not the other way around.
Execution Is In Our DNA.
Where most firms stop at strategy, we stay for the build. From branding and tech stacks to product design and revenue operations, we bring the talent, tools, and discipline to drive real change.
Execution Is In Our DNA.
Where most firms stop at strategy, we stay for the build. From branding and tech stacks to product design and revenue operations, we bring the talent, tools, and discipline to drive real change.
Execution Is In Our DNA.
Where most firms stop at strategy, we stay for the build. From branding and tech stacks to product design and revenue operations, we bring the talent, tools, and discipline to drive real change.
Execution Is In Our DNA.
Where most firms stop at strategy, we stay for the build. From branding and tech stacks to product design and revenue operations, we bring the talent, tools, and discipline to drive real change.
Fractional Meets Full-Stack.
We offer fractional leadership across Strategy, Operations, Marketing, and Technology—backed by a full-stack team of analysts, designers, developers, and marketers. This unique model allows us to scale up or down as your needs evolve.
Fractional Meets Full-Stack.
We offer fractional leadership across Strategy, Operations, Marketing, and Technology—backed by a full-stack team of analysts, designers, developers, and marketers. This unique model allows us to scale up or down as your needs evolve.
Fractional Meets Full-Stack.
We offer fractional leadership across Strategy, Operations, Marketing, and Technology—backed by a full-stack team of analysts, designers, developers, and marketers. This unique model allows us to scale up or down as your needs evolve.
Fractional Meets Full-Stack.
We offer fractional leadership across Strategy, Operations, Marketing, and Technology—backed by a full-stack team of analysts, designers, developers, and marketers. This unique model allows us to scale up or down as your needs evolve.
Collaborative, Not Prescriptive.
We don’t impose frameworks—we co-create solutions. Our teams become an extension of yours, operating with transparency, speed, and accountability.
Collaborative, Not Prescriptive.
We don’t impose frameworks—we co-create solutions. Our teams become an extension of yours, operating with transparency, speed, and accountability.
Collaborative, Not Prescriptive.
We don’t impose frameworks—we co-create solutions. Our teams become an extension of yours, operating with transparency, speed, and accountability.
Collaborative, Not Prescriptive.
We don’t impose frameworks—we co-create solutions. Our teams become an extension of yours, operating with transparency, speed, and accountability.
We don’t believe in off-the-shelf playbooks. Every client gets a bespoke plan backed by real operators with domain expertise
We don’t believe in off-the-shelf playbooks. Every client gets a bespoke plan backed by real operators with domain expertise
We don’t believe in off-the-shelf playbooks. Every client gets a bespoke plan backed by real operators with domain expertise
We Win Together—or You Don’t Pay
At ThirÜ, your success is our bottom line. We stand behind our work with an unwavering commitment:
At ThirÜ, your success is our bottom line. We stand behind our work with an unwavering commitment:
If you don’t gain measurable value from our engagement, we’ll return your investment.
We don’t just promise impact—we guarantee it. Because if our clients don’t win, neither do we.
If you don’t gain measurable value from our engagement, we’ll return your investment.
We don’t just promise impact—we guarantee it. Because if our clients don’t win, neither do we.
MISSION
To empower growing businesses with the strategic leadership, executional depth, and multidisciplinary expertise they need to scale, compete, and win—faster and smarter.
To empower growing businesses with the strategic leadership, executional depth, and multidisciplinary expertise they need to scale, compete, and win—faster and smarter.
VISION
To redefine business consulting by bridging the gap between strategy and execution, becoming the go-to growth partner for ambitious companies across North America and beyond.
To redefine business consulting by bridging the gap between strategy and execution, becoming the go-to growth partner for ambitious companies across North America and beyond.
OUR VALUES
Our Team
Meet the minds behind Thiru, a team of innovators dedicated to transforming how teams work together.
Leadership
RICHA MANDALAY
Co-Founder & Managing Director
RICHA MANDALAY
Co-Founder & Managing Director
RICHA MANDALAY
Co-Founder & Managing Director
RICHA MANDALAY
Co-Founder & Managing Director
BHARATHWAJ ANAND
Head of Operations
BHARATHWAJ ANAND
Head of Operations
BHARATHWAJ ANAND
Head of Operations
BHARATHWAJ ANAND
Head of Operations
Core Team
ARUN K M
Product Lead
ARUN K M
Product Lead
ARUN K M
Product Lead
ARUN K M
Product Lead
ANU KRISHNA B S
Creative Lead
ANU KRISHNA B S
Creative Lead
ANU KRISHNA B S
Creative Lead
ANU KRISHNA B S
Creative Lead
YAROSLAV PYSKUN
Marketing Lead
YAROSLAV PYSKUN
Marketing Lead
YAROSLAV PYSKUN
Marketing Lead
YAROSLAV PYSKUN
Marketing Lead
VARUN DUTIA
Tech Lead
VARUN DUTIA
Tech Lead
VARUN DUTIA
Tech Lead
VARUN DUTIA
Tech Lead
Advisors
RAJIV KUMAR
Advisor
RAJIV KUMAR
Advisor
RAJIV KUMAR
Advisor
RAJIV KUMAR
Advisor
AJAN THIRU
Advisor
AJAN THIRU
Advisor
AJAN THIRU
Advisor
AJAN THIRU
Advisor
Company Culture
People First, Always
We’re a team of high performers who believe in humility, autonomy, and continuous learning. Our remote-first culture encourages flexibility, while regular offsites and knowledge shares keep us sharp and connected.
People First, Always
We’re a team of high performers who believe in humility, autonomy, and continuous learning. Our remote-first culture encourages flexibility, while regular offsites and knowledge shares keep us sharp and connected.
People First, Always
We’re a team of high performers who believe in humility, autonomy, and continuous learning. Our remote-first culture encourages flexibility, while regular offsites and knowledge shares keep us sharp and connected.
People First, Always
We’re a team of high performers who believe in humility, autonomy, and continuous learning. Our remote-first culture encourages flexibility, while regular offsites and knowledge shares keep us sharp and connected.
Community Impact Matters
Through mentorship, nonprofit partnerships, and CSR-led projects, we invest in the communities we serve—because good business and good impact go hand in hand.
Community Impact Matters
Through mentorship, nonprofit partnerships, and CSR-led projects, we invest in the communities we serve—because good business and good impact go hand in hand.
Community Impact Matters
Through mentorship, nonprofit partnerships, and CSR-led projects, we invest in the communities we serve—because good business and good impact go hand in hand.
Community Impact Matters
Through mentorship, nonprofit partnerships, and CSR-led projects, we invest in the communities we serve—because good business and good impact go hand in hand.
Local Roots, Global Reach
We’re proudly headquartered in Toronto, Canada—but our team spans North America, bringing together diverse perspectives and shared ambition.
Local Roots, Global Reach
We’re proudly headquartered in Toronto, Canada—but our team spans North America, bringing together diverse perspectives and shared ambition.
Local Roots, Global Reach
We’re proudly headquartered in Toronto, Canada—but our team spans North America, bringing together diverse perspectives and shared ambition.
Local Roots, Global Reach
We’re proudly headquartered in Toronto, Canada—but our team spans North America, bringing together diverse perspectives and shared ambition.